More than half of the 520 million euros incoming Spanish TVE advertising, are released into the market after the elimination of this source of funding by the state channel, other channels will be used and not to private schools, according to a study published on Wednesday in Madrid by GroupM. The research examines what will be the target of 20% of spending on television advertising that will absorb the state, causing a chain inflation on television advertising between 80 and 160 million.
"In the raging waters to obtain the necessary coverage, based on targets related to those released by TVE, is lost between 100 and 220 million in advertising revenue that will come on the market. These amounts, combined with inflation estimated at between 5 and 10%, ie between 80 and 160 million, leaving a free 220 to 400 million euros, "says GroupM.
Another consequence of this will be the downfall of the hearings of Telecinco and Antena 3, TVE maintained while its quota, which could even be increased by the lack of publicity and pull Christmas.
"The share of investment means you can change, TV could lose 3 points of market share (falling at 40%) and the Internet could reach 12% of advertising investment (3.4 points)."
June 5, 2009
June 5, 2009
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