The forecasts of advertising investment in mobile marketing will increase 12%

In 2007 the figure of advertising investment in the marketing mobile was of 11,7 million € in Spain. A year afterwards, in 2008 this figure had increased until the 19,1 millions of € what means a growth of 63%.

The last study Zenthinela, show as the forecast of global advertising investment for this year will suffer a reduction of 17%. However the advertising investment in Mobile Marketing will raise 12% with regard to the previous year according to these experts.

In this context most of the interviewed ones state to have seen publicity when sailing in their mobile| [71,97%]. In general there is a generalized predisposition to make click on this publicity; and like this declares it 57,12% of the interviewed ones that confirm to have done it sometimes if the mark or product was them interesting, [36,38%], when the publicity was showy [16,71%], or for other motifs [6,68%]. Besides, if the users could choose they would opt for advertising contents or contents sponsored by a mark of the world of the leisure and spare time, music and sport.

Laura Codina i Marta Buzón