Burgers in exchange for outstanding

This quarter will not return the children home from school when they receive the notes. Pass before the most used by McDonald's. And is that the fast food chain's largest World has launched a marketing campaign to schools on the Happy Meals that gift, toy burger menu included all those who get a small number of good qualities.

McDonald's returns to surprise the International Forum of Marketing with this campaign. And not only us have been perplexed. The criticism of the multinational not been long in coming. The first put the scream in the sky were the organizations, who believe that this initiative promotes bad eating habits in a society affected by childhood obesity. The partnership campaign ads without a child has required the company to withdraw the campaign. For now, McDonald's continues to its guns and will continue giving away hamburgers as an incentive to the best American students. Skip to the bullfighter agreements and strict regulations, but that does not seem to worry the fast-food magnate, who is again in the eye of the hurricane.

Gregorio, Víctor i Raphael.