OVER 50% OF ADVERTISING RTVE GO AND NO OTHER MEANS TO PRIVATE

More than half of the 520 million euros incoming Spanish TVE advertising, are released into the market after the elimination of this source of funding by the state channel, other channels will be used and not to private schools, according to a study published on Wednesday in Madrid by GroupM. The research examines what will be the target of 20% of spending on television advertising that will absorb the state, causing a chain inflation on television advertising between 80 and 160 million.

"In the raging waters to obtain the necessary coverage, based on targets related to those released by TVE, is lost between 100 and 220 million in advertising revenue that will come on the market. These amounts, combined with inflation estimated at between 5 and 10%, ie between 80 and 160 million, leaving a free 220 to 400 million euros, "says GroupM.

Another consequence of this will be the downfall of the hearings of Telecinco and Antena 3, TVE maintained while its quota, which could even be increased by the lack of publicity and pull Christmas.

"The share of investment means you can change, TV could lose 3 points of market share (falling at 40%) and the Internet could reach 12% of advertising investment (3.4 points)."
June 5, 2009

Intel launches marketing makeover

Intel, the world's biggest chipmaker, will launch a new corporate slogan next week as part of a major rebranding.

The "Intel Inside" phrase is out, and the company will now encourage consumers to "Leap Ahead".

Intel will also change its logo, replacing the one featuring a lowered "e" with one showing an oval swirl surrounding the company name.

The firm wants to re-position itself as providing the technology behind many digital products, not just PCs.

Intel chief executive Paul Otellini is set to unveil the details of the new marketing campaign on 5 January at the giant gadget festival, the Consumer Electronics Show in Las Vegas.

According to the Interbrand consultancy, Intel is the world's fifth most valuable brand, worth an estimated $36bn (£21bn).


Octavi Casas, Cristina Estévez, Marta Romero, Marc Pedrerol

The forecasts of advertising investment in mobile marketing will increase 12%

In 2007 the figure of advertising investment in the marketing mobile was of 11,7 million € in Spain. A year afterwards, in 2008 this figure had increased until the 19,1 millions of € what means a growth of 63%.

The last study Zenthinela, show as the forecast of global advertising investment for this year will suffer a reduction of 17%. However the advertising investment in Mobile Marketing will raise 12% with regard to the previous year according to these experts.

In this context most of the interviewed ones state to have seen publicity when sailing in their mobile| [71,97%]. In general there is a generalized predisposition to make click on this publicity; and like this declares it 57,12% of the interviewed ones that confirm to have done it sometimes if the mark or product was them interesting, [36,38%], when the publicity was showy [16,71%], or for other motifs [6,68%]. Besides, if the users could choose they would opt for advertising contents or contents sponsored by a mark of the world of the leisure and spare time, music and sport.

Laura Codina i Marta Buzón

Crisis en la General Motors

The U.S. car maker General Motors filed its application for bankruptcy as part of a plan led by the government to restructure the troubled company, which has been 100 years service. GM sought legal protection from creditors after they spend months trying to restructure its business plan to become a profitable company. Despite receiving 20,000 dollars government support, GM failed to recover from a sharp drop in car sales. The U.S. government plans to provide an additional $ 30,000 million to help restructure GM through the largest industrial bankruptcy in U.S. history. Senior administration officials say that Obama automaker could be reorganized within a period of 60 to 90 days. The same sources say that the government of the United States will be majority owned by the new company, but do not want to be involved in daily operations.

Carles Honorato

Burgers in exchange for outstanding

This quarter will not return the children home from school when they receive the notes. Pass before the most used by McDonald's. And is that the fast food chain's largest World has launched a marketing campaign to schools on the Happy Meals that gift, toy burger menu included all those who get a small number of good qualities.

McDonald's returns to surprise the International Forum of Marketing with this campaign. And not only us have been perplexed. The criticism of the multinational not been long in coming. The first put the scream in the sky were the organizations, who believe that this initiative promotes bad eating habits in a society affected by childhood obesity. The partnership campaign ads without a child has required the company to withdraw the campaign. For now, McDonald's continues to its guns and will continue giving away hamburgers as an incentive to the best American students. Skip to the bullfighter agreements and strict regulations, but that does not seem to worry the fast-food magnate, who is again in the eye of the hurricane.

Gregorio, Víctor i Raphael.

Zapatero announced the government decree created a fund to rescue banks

The government is preparing a decree to create a fund to help banks and they may have problems. The draft of this decree was sent to the PP leader, Mariano Rajoy, to know their opinion. This in turn suggested a counterproposal. And so it was, revealed as the president of the Government, José Luis Rodríguez Zapatero, in Los Desayunos TVE.


However, the president wanted to alarm subtract your ad by specifying that "Spain has a strong financial system, although some institutions may have problems." Has also recognized that some cases may be difficult to pass, but "the majority will be fine." And for those not well? "We will give support to enable them to work properly but will have to make reforms such as mergers." The truth is that yesterday the leader of the PP in the same program of TVE said that there was this exchange of roles with government to help troubled banks and savings banks. The deficit in Spain will continue this year and next, and will begin declining in 2011 and 2012. "Spain will again meet the Stability of the monetary union to lie again at 3%," according to Zapatero said, a figure five points below the forecast for 2009.


Pol i Mateo

Mesures contra la crisis econòmica

Positiva: Facilitar la creació d'empreses, com per exemple retirant molts dels papers burocràtics que es podrien considerar innecessaris o si més no agilitzar-ho.

Negativa: La injecció de diner nou.

Laura i Marta

mesures contra la crisi

unes mesures positives per lluitar contra la crisi es baixar els impostos, no crear tant de diner, no concedir tants credits ni hipoteques, incentivar a els nous emprenedor per tal de que creein més empreses,....

unes mesures negatives serien la molta creació de diner per part del banc central,el aument dels interessos per part del banco central, concedir molts credits i hipoteques...

Raphael Bueno i Victor Llangostera

mitjans contra la crisi

Mesures contra la crisis

·mesures positives: Reduir impostos com ara l'IRPF, IS, IVA, el que paguen les empreses de Seguretat Social, reduir el SMI, reduir el poder dels sindicats, reduir les indemnitzacions per acomiadament...

·mesures negatives: Augment de l'expanció crediticia, augment de la despesa pública, creació esquizofrènica de diner...



Octavi Casas, Marta Romero, Marc Pedrerol, Cristina Estévez, Carles Honorato (ausente)

Mesures contra la crisis econòmica

·Positives: Incentivar la creació d'empreses. Un exemple sería baixar el tipus d'interés per part del banc central.



·Negatiu: Fer noves injeccions de diners. A curt termini cumpleix les espectatives, però en el larg termini nomes empitjora la situació.

Mesures que afavoreixen o no la crisis

Jo i la Marta Uceda creiem que una possible solució a la crisis actual podria ser disminuïr els impostos. Això podria augmentar l'estalvi, i alhora afavorir l'estructura econòmica invertint més en béns de consum, ja que una de les causes més evidents d'aquesta crisis és la massiva inverssió en béns de capital, que a inflat la bombolla immobiliària.
Creiem que la mesura més perjudicial en aquests moments, és la que a adoptat l'actual president dels EE.UU, que es basa en el Keynesianisme. Aquesta mesura d' injectar grans quantitats de diners en el sistema econòmic, podria provocar " estanflació " (inflació + estancament) i perjudiacar-la encara més. Amb questa mesura que avui ja està en funcionament, pot semblar que augmenti significament l'estalvi, però en relaitat el que fa és crear més inflació, i alhora atur, a causa de l'inflexible mercat Espanyol.

Medidas ante la crisis

Una de las causas de el empeoramiento de la crisis es la expansión crediticia por parte del estado. La expansión crediticia lo único que produce es inflacion ya que los precios suben desmesuradamente al crear dinero y por tanto aunque nuestros ingresos tambien parece que aumenten todos nos hacemos más pobres ya que el precio del dinero no es lo que vale sino la cantidad de producto que podemos comprar con este dinero. La expansión crediticia causa un efecto de "drogadicción" porque como en el mundo de las drogas al momento de la inserción del dinero en la sociedad igual que en el momento d la consumición de la droga crea un estado de aparente extasis y euforia seguido de una brutal depresión que si se alarga puede tener fatales consecuencias para la economia de un país porque a corto plazo parece ser beneficioso para la economia pero a largo plazo, podemos contemplar como la economia se ve afectada por una tremenda subida de precios.
Por el contrario una muy buena medida para salir de la crisis es el ahorro. El hecho de ahorrar dinero nos puede ayudar a acabar con la crisis porque ahorrando conseguimos obtener más renda personal para después poder gastarla en el momento de necesidad y invertir en empresas que sirvan para aumentar el sector privado ya que el mejor metodo para salir de la crisis es la expansión de las cadenas de producción.

The czech currency will be the euro

Mirek Topolanek, primer minister of the Czech Republic, announced that its Government would adopt the euro on November 1 of this year, with what it will be one of the last members of the EU in to do it. The Czechs till now have refused to fix a formal date. Slovakia turned on January 1 into the sixteenth country of the UE that adopts the Euro. They did perceiving this as the best antidote and necessarily to confront the delicate international conjuncture. On the other hand, in the United Kingdom, it is reflected, thanks to ICM's interview, what the majority of population would prefer preserving the pound sterling.

Marta Buzón Laustín

Israels sign peace with gaza ?¿

The diplomatic efforts to delay the advance of the Israeli army in Gaza have intensified in the last hours and the plan for a cease-fire presented/displayed yesterday by the Egyptian president, Hosni Mubarak, and the French, Nicholas Sarkozy, offer " at least; one posibilidad". The plan of Mubarak has provoked the adhesions of several Arab countries, of the Palestine Authority, the USA and the EU. Israel does not go so far: at the moment, it only considers " positivamente" to speak of him with Cairo, is not had it jeopardize to accept it, although the French president has assured therefore it. The other option that still is on the table is the opposite: to extend the offensive one on Gaza.

Noa Moreno García

Eslovakia becomes eurozone member

Slovakia has become the 16th member of the eurozone - the second former communist country to join the grouping.

The small Alpine nation of Slovenia, formerly part of Yugoslavia, was the first ex-communist country to join the euro in its own right, two years ago. However, the former East Germany - now part of Germany - has been involved in the euro project since the beginning.
The Slovak koruna (crown) will remain in circulation alongside the euro until 16 January. Despite the change, are holding up the last few days to change its currency, and get used to the euro.

Stability hopes
Slovakia sees its adoption of the euro as a shield from the turbulence that has hit currencies in neighbouring ex-Soviet bloc countries.
The koruna has been pegged at a rate of 30.126 to the euro since July, while Poland's zloty has lost 24% against the euro, the Czech koruna 11% and the Hungarian forint 13%, Bloomberg news reports.
A recent poll in Slovakia's Hospodarske Noviny daily showed 58% of respondents in favour of the euro, compared with 43% positive a year ago. Euro "starter packs" have already been distributed in Slovakia and a big campaign has been under way to familiarise the nation of 5.4 million with the new currency.
Slovakia has enjoyed rapid economic growth since joining the European Union in 2004.
But the euro's strength may make life harder for Slovakia's exporters - particularly its big car industry - in the current economic downturn, correspondents say.


Lauree

Spanish inflation tumble

In Spain, inflation as measured by the European Union’s harmonised consumer price index fell to 1.5 per cent over the year to December. That was the lowest level in a decade and compared with 2.4 per cent inflation in November and a peak of 5.3 per cent in July. Eurozone inflation could fall below zero later this year, economists have calculated.
Spanish inflation has for years been higher than the eurozone average, partly because of rising energy prices and the way fuel is taxed, but the differential has rapidly disappeared as oil prices have fallen.
A deep recession is also affecting the prices of other goods and services here, with many retailers offering discounts even before the Christmas holidays in an attempt to maintain turnover.

If Spanish inflation has been so high it was logical that later had to decrease. I think it's understandable that shops sell their products cheaply, because it's better earn a little money than nothing.

Almost 70.000 workers meet affected by the crisis

Nine of every hundred Spanish workers have an employment in the sector of the car of direct or indirect form, which turns this industry into a strategic sector for the country, close to the tourism and the construction. Today there approach to 70.000 the number of persons of the car sector affected by the crisis losing her places of work.

According to the employer one of the manufacturers Anfac, in 2009 nobody gets away himself from the temporary suspensions of employment. Between them they emphasize that of 4.577 workers of Ford in Almussafes, it of 5.300 of Seat in Martorell or it of 3.322 of Nissan in Barcelona. The unemployment of three months of Renault Spanish's plants will affect 10.000 personnel.

The concessionaires of cars by the employer Faconauto think for her part that in 2008 18.000 employments have got lost, especially of commercial, for the fall of sales.

Oil price rises on Gaza conflict

The price of oil has risen on fears of heightened tension in the Middle East following Israel's offensive in the Gaza Strip.
US light, sweet crude was up 86 cents to $47.20 a barrel, although it had reached $48.68 earlier on Monday. The price of Brent crude was up 61 cents to $47.52 a barrel.
"The Gaza conflict added to the geopolitical risk premium embodied in the oil price," said David Moore of Commonwealth Bank of Australia.
Oil prices rose following a report that an Iranian military commander had called for Islamic countries to cut oil exports to Israel's supporters.
Traders have also been worried about the continuing gas dispute between Russia and Ukraine. Several EU countries have reported a drop in supplies after Russia cut off gas to Ukraine on New Year's Day in a row over unpaid bills and a new price contract.

I think that the conflict betwen this countries will be long. The Islam and Russia are who have the control of the oil, but i don't agree whit Islam has make to Israel's supporters, and Russia to Ukraine.
While this conflict lasts, the price of the oil won't stop to change.

ornella

EU ponders (?) Russia-Ukraine gas row

European Union officials are to meet in Brussels to assess the impact of falling gas supplies as a result of the dispute between Russia and Ukraine.
Several EU countries have reported a drop in supplies after Russia cut off gas to Ukraine on New Year's Day over unpaid bills and a new price contract.
They include Poland, Hungary, Bulgaria and Romania, where supplies are reported to have dropped by 30%.
Russian gas giant Gazprom accuses Kiev of stealing gas meant for EU customers.
Gazprom says it can no longer count on Ukraine as a transit route to EU countries and is seeking alternatives.
The Ukrainians say the pipeline network is not working properly after Moscow cut supplies.
The Czech Republic, which holds the rotating EU presidency, is to convene Monday's meeting of envoys in Brussels to discuss the row.
The meeting will discuss the impact on gas supplies, but the bloc is divided on how to respond to both Russia and Ukraine.
While both sides have been lobbying European states for their support, there is a marked reluctance on the part of the EU to get involved, says the BBC's Dominic Hughes in Brussels.
Therefore its response will probably be limited to an appeal for a swift end to the dispute, our correspondent adds.
Pipes across Ukraine carry about a fifth of the EU's gas needs. A similar row between Gazprom and Ukraine at the beginning of 2006 led to gas shortages in several EU countries.

The rescue plan the U.S. will be ready "early February"

The democrats of the Congress of the United States, expect to approve at the beginning of February a multimillionaire plan of economic rescue, but it has to be approved before for the president, Barack Obama.
Steni Hoyer, leader of the majority of the Representatives' Chamber, did a few declarations for the television program "Fox News Sundays" where said that the package have the size of 775.000 or one trillion dollars.
It will be difficult to prepare so rapidly, because the capture of Obama's possession will be 20 of January.

Markets start hopefully

The actions on the stock markets of the whole world began the year of a positive way on having gained area after 2008 of falls without precedents. In London the index FTSE 100 closed with a rise of 2,88 % and in France and Germany the prices finished the day also in positive area 4,09 % and 3,39 % respectively. In Wall Street the Dow Jones reached hisfirst day of 2009 2,94 % to the rise.
Nevertheless, the analysts insist that these earnings will not be sustainable in the time, since many actions still are not quoting due to the vacations and in addition to the fact of which few volumes of papers were negotiated.

House prices "fall to 2004 level"

The average price of a UK home has fallen to levels not seen since August 2004, according to the Halifax.
Prices declined by 2.2% in December, to bring the average cost down to £159,896, the lender said.
For 2008 as a whole, prices fell 16.2%, the biggest annual decline since Halifax began keeping records in 1983.
The figures came as data from the Bank of England showed the number of mortgage approvals fell to 27,000 in November - at least a nine-year low.
This was the lowest figure since the series began in January 1999.
Getting a mortgage is harder for many because the requirements are stiffer than before. But I tink that for the rich people, this is a very good time to purchase a home, because prices are the lowest in a long time and the interest rates were just dropped a few days ago.

Now most commentators believe that prices will continue falling well into 2009, indeed maybe for the whole of the year.
"We will expect prices to continue to fall because of the economic conditions; you wouldn't expect the market to turnaround in those conditions", says the Nationwide's chief economist Fionnuala Earley, referring to the growing recession.

I think that in truth no-one knows when that will change and we will have crisis for a long time.

Iris Baño